Share the Road CT

As with any state, the roads and highways in Connecticut are used by more than just motor vehicles; from perdestrians to bicycles to farm equipment. The Connecticut Department of Transportation sought to promote safe travel and minimize the likelihood of crashes by executing an awareness campaign that included radio ads, banners on commuter buses and a website.

In a partnership with Durham Group, we brought their creative design to life, building a website that tracked how visitors arrived at the site and enabled them to spread the word by sending customizable e-mails to their friends.