Redefine Christmas

The underlying mission of the Redefine Christmas campaign is to challenge people to change the way they approach gift giving during the Christmas season by inspiring them to give donations to the favorite charities of their friends and family, as an alternative to less meaningful gifts. The third year of the Redefine Christmas campaign utilized several vehicles to spread the word, including radio, television and print.

Our task was to design and build a visually appealing site that would enable visitors to inform others about the campaign. The result? A clean, new look complete with celebrity video and audio pitches that received more traffic in the first two weeks than the previous site received during the entire month of December.