August Williams Gives Back

As part of an on-going commitment to give back to the community, August Williams, LLC has begun work on redesigning the website of a theatre company in New York City. Founded as a non-profit theatre company in New York City in 1991, the New Perspectives Theatre Company (NPTC) is a multi-racial ensemble dedicated to using theatre as an agent for positive social change. "We're excited to have the opportunity to help New Perspectives update its on-line image and embrace the power of social media and the online community", said William A. Thomas, III, President of August Williams, LLC. "The work that they do on a non-profit budget is outstanding."

With its professional programs aimed at developing and showcasing new work from emerging artists, and its Youth & Community programs focused on using theatre to help young people develop essential life skills, NPTC continues to provide much needed services to the under-served audiences of New York City. The primary goal of the redesign is to enhance the on-line experience for NPTC theatre-goers of all kind. “We want to engage and interact with our audience beyond the theatre”, said Melody Brooks, Artistic Director of New Perspectives Theatre. “The NPTC community is very active. Now we want to give them a way to be active on-line.” As a result, the redesigned NPTC website will employ several social media tools, such as a blog, a Facebook fan page and a YouTube Channel.

The first of the two-phase project is scheduled to launch later this summer. In addition to implementing social media, the new site will also benefit from an enhanced e-commerce component and simplified website maintenance tools. "We see this as a win-win situation for everyone involved," said Mr. Thomas. "We get to give back to the community by helping a non-profit build an on-line community for kids and artists alike. What more could you ask for?"